Website Redesign. Some Rebranding
About The Source:
The Source is a contemporary jewelry brand based in Copenhagen with sustainability and authenticity in focus. With a strong belief in the importance of honest and ethical sourcing of materials, the founders are inspired by the wonders of nature and the findings of silver in its raw form. These rare findings are formed in unique wires that are curved and intertwined in miraculous shapes - all made by nature.
CLIENT:
The Source
Problem:
The website was not reflecting the brand enough and had technical problems such as responsiveness and loading failures. Moreover, the company was looking for a new SoMe presence.
Solution:
Together with two colleagues, we built a new website for the brand, together with a new SoMe presence.
Role:
UX and UI designer. Content Creator
Our concept is, itself, pretty "raw". We decided to combine nature with jewelry, to send the client to "The Source" of the product. When they wear our products, they start a journey, back to the origins to say so. The raw materials are strong, they inspire confidence, and they can only be born the jewelry by combining the forces, which call for a community.
The design of the jewelry does not follow conventional patterns, and neither did we. We built graphic elements inspired by wood sections to reflect the imperfect design of the collection and enhance the beauty while keeping it elegant.
We built a new social media strategy, with a consistent posting algorithm, where we have ads as stories that promote the collection. Both on stories and feed we have "teaser" videos for the campaign, and, eventually, the main video. The purpose of posting on a regular basis is to increase the online community and spread the word. The main video was built with a short storyline and a cliffhanger, so we keep our current clients interested and curious, and attract new ones.
This is a university project and does not violate any Copyrights
